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fy20 5 hours ago [-]
For a Swede it must seem kind of strange to understand the product names. You see an ACORN toy, a NIGEL bookshelf, and the CROYDON sofa... which sounds like it belongs in a council estate flat.
Definately more fun would be the Polish version. How many people can pronounce the BYDGOSZCZ sofa, the PRZEMYSŁAW bookcase and the PSZCZOŁA soft toy?
MajorBee 2 hours ago [-]
> BYDGOSZCZ sofa
This may not even be that far off from reality, looking at the sort of names rando brands on Amazon often have...
nine_k 5 hours ago [-]
If the goal is something that reads weird for most Europeans, then try picking names from Finnish, Estonian, Hungarian, or Welsh.
noir_lord 4 hours ago [-]
My missus is Hungarian, I'm sure it's a lovely language but it just sounds like Klingon to me.
Which makes it hilarious when she's annoyed at the boy.
pndy 4 hours ago [-]
The fact that Sz in Hungarian reads as s and other way around, S becomes sh - is mind-boggling especially for Poles, where Sz is pronounced as sh. and S remains s.
nine_k 2 hours ago [-]
In Spanish "z" always sounds [s] (except in Spain where it sounds [θ]), but "s" can often sound [z].
decimalenough 3 hours ago [-]
Funnily enough, there are quite a few IKEA products with Finnish names. (Most are place names from northern Sweden, where there's a significant Finnish minority.)
throw-the-towel 2 hours ago [-]
Now I want a HÉTFŐ desk, and a SZÉKESFEHÉRVÁR... something.
fragmede 42 minutes ago [-]
You really wanna get weird, there's those continents of Asia, Africa, and South America, full of different sounds to use for names. Ikea is Swedish, so they get to propagate Swedish culture to the rest of the world.
victorbjorklund 5 hours ago [-]
It is kind of funny sometimes. Sometimes it’s related to what the thing is (like a pun) and sometimes just random
namelosw 1 hours ago [-]
Just go to Polish IKEA and buy the Grzegorz table and Brzęczyszczykiewicz chairs …
RugnirViking 5 hours ago [-]
its not all that strange tbh - im learning danish which is adjacent enough to swedish that I can understand most of the names - sometimes they aren't relevant to the product function, sometimes they are, but they're just names. Is it strange to you that the word "photoshop" uses english language? what about a Hamburger being named after a place?
fyltr 4 hours ago [-]
Nitpicking but your examples all have a clear etymology that may even help you deduce the purpose of a thing.
Hamburger means 'from Hamburg' and can be short for 'in the style of Hamburg', which sounds perfectly normal to a native. This is, would I say, less strange than if it was named 'Hamburg', which seems to be the case of IKEA furniture.
Photoshop, in the same way, seems to refer to a photo workshop, which once again has an etymology, as it refers to the initial purpose of that program, reworking pictures.
On the opposite, if things are just named 'for the lulz', and my desk is called Boston, my text editor 'golden retriever' and my lamp acorn, confusion may at some point arise.
schoen 4 hours ago [-]
GNOME used to give software applications names of common nouns that were usually not strongly related to their function: Nautilus, Palimpsest, Totem, Tomboy, Seahorse. At some point I think they decided to move away from this because they found many users had a hard time remembering the names.
dmurray 4 hours ago [-]
How about eating a Sandwich with Turkey, Bologna and Cheddar, maybe with a Paris-Brest for dessert?
Ikea mobile application has little speaker near the product name that invokes pronunciation - sadly, that's not available on desktop site. I still tend to read Swedish accented letters in these names as German umlauts.
So that wouldn't be a problem if Polish names would be provided with audio examples.
By the way, the communistic period here was full of products using regular words, name of places or people’s names. We had Wisła, Bieszczady wall units. First Polish color TV was Jowisz (Jupiter); first TV ever my mother had was called Szafir (Saphire). Then Szarotka (elderweis) or Sylwia radios from 50s and 60s respectively. A clone of IBM PC with Intel 8086 (or with Russian clone) from 1986 was called Mazovia - Mazowsze which is a historical region of Poland, same name was also used for DOS encoding for that machine.
kzrdude 3 hours ago [-]
The German vowels are a good start, but Swedish pronunciation is of course a little bit vowel shifted from German.
You have a point but in Branding, it is accepted that bold (noisy) and distinctive (rather than only descriptive) names are an advantage: Creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos, https://www.youtube.com/watch?v=adyIaTopO6g&t=610 (Jun 2025).
hahahaa 3 hours ago [-]
Every startup is named like these though so it is sorta biased.
Why should we treat a minor wiki page and some dude's personal site (who disagree with each other on totals) as authoritative proof Ikea is wrong about it's own catalog? Especially when it's not hard to find 1st/3rd party sources claiming an order of magnitude more products. Keep in mind, some things will also fall off the catalog over time.
senko 4 hours ago [-]
My favorite is `fejka` for the artificial plant/flower.
I think "being as widely-understandable pun as possible" is definitely one of their naming priorities.
tverbeure 5 hours ago [-]
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile.
I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
forgotmypasswor 3 hours ago [-]
I was at IKEA once when they first came to America and there was a chair that was called the "assengråbben" or something like that.
I heard a guy nearby telling the person with him "must be for the interns".
hammock 36 minutes ago [-]
There is a lamp called Fartyg
rtkwe 5 hours ago [-]
Perhaps even the source of that rule.
dhosek 4 hours ago [-]
Pax is another one that violates the rule that someone pointed out lower. Also Malm is a surname which is another violation of the rule (one of the characters in The Girl with the Dragon Tattoo was named, if I recall correctly, Stefan Malm). I remember reading the books with my then-wife and she said it was like reading an IKEA catalog. I thought she was referring to the character/place names, but it turned out that the second book had a long section where the titular girl furnishes an apartment from IKEA and—that chapter was exactly like reading an IKEA catalog.
jagaerglad 3 hours ago [-]
Although "Malm" is a common surname, it's a word first and a name second if that makes sense
The same way "Brown" is common surname in English but mostly makes you think of the color first
BambooleanLogic 3 hours ago [-]
When it comes to names like "MALM", it's likely incidental.
"Malm" is a a noun with several meanings, most notably "metal ore", but also some (more archaic) meanings like "area with sandy soil" or "city outskirts".
The fact that "Malm" also happens to be a surname is secondary; Swedish has a lot of surnames that are simply ordinary nouns or adjectives. A completely literal "No surnames, ever" rule would probably be quite a bit too restrictive. I suspect that the actual internal rule is "No names that are primarily (or solely) surnames", or something to that effect.
Currently 6833 people in Sweden have the last name "Malm", and some large fraction of them were born before 2005 (could not be bothered to check how many, sorry!).
brunoborges 5 hours ago [-]
You know the saying... a "Do not step on the grass" sign only shows up after people start frequently stepping on the grass...
Isolus 2 hours ago [-]
Yes, they also sold a toilet brush named "VIREN". In Germany this is the plural of virus.
And some year ago Danes complained IKEA named carpets and runner after danish towns but never something "better".
glimshe 4 hours ago [-]
An excellent desk, by the way. I still have mine (the old heavy duty model)!
SoleilAbsolu 3 hours ago [-]
I'm happy to say I'm in the circle of jer...Um...So do I, one of the best home purchases I've ever made!
The door mats should be named after doors, and the place mats named after places.
hk__2 5 hours ago [-]
> Did you know that we name around 2,000-3,000 new products every year?
I find this surprisingly high; I guess it’s _products_ and not _names_, meaning that five colors of the same product count as five new products but only one name.
azibi 3 hours ago [-]
Fun Dutch observation:
IKEA’s ANTILOP high chair sounds like “anti lopen” in Dutch.
“lopen” = “to walk”
So the name can be interpreted as “anti walking” or “prevents your baby from walking away.”
I know it’s actually named after the animal (antelope), but the accidental Dutch wordplay is perfect for a baby chair.
jannyfer 4 hours ago [-]
The $50USD Bluetooth speakers "NATTBAD" gave us a good chuckle.
Is also a Swedish word, though slang, the imperative form of paxa which basically means the same as "dibs!" If I know my english colloquialisms correctly.
Loic 4 hours ago [-]
About 25 years ago, one rule was that everything related to the toilets was in Danish. He said it was the Swedish Danish rivalry.
bcaulfield 5 hours ago [-]
Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.
usui 5 hours ago [-]
But how can I find the answer to the question without reading punchy headers followed by paragraphs like
> How We Leverage Naming
> Our Naming Strategy, Explained
> Why Swedish Is Important
> The Bottom Line
And unforgettable aphorisms like
> It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency
to let me know? I'm completely lost on this page and can't find the answer without these.
applfanboysbgon 4 hours ago [-]
How am I supposed to know what matters if they don't tell me, in an honest fashion?
fuomag9 12 minutes ago [-]
If the names are not load bearing, are they even names anymore?
knollimar 1 hours ago [-]
the real caveat: those descriptions are genuinely load bearing
deadbunny 5 hours ago [-]
May I introduce you to the UK chain Iceland and their stance on management consultants?
Submit it to Hacker News as its own post before I do.
Seriously.
You have one hour.
4 hours ago [-]
rvba 7 minutes ago [-]
It does not answer at all. 2000-3000 names per year?
lefra 5 hours ago [-]
I agree, and it's kind of sad that getting simple, clear communication is exceptional.
driese 3 hours ago [-]
The product names have made me chuckle quite a few times in the past. Such an easy way to make your products more likeable.
Also, maybe semi-relevant: I made a small guessing game about the IKEA product catalogue in case someone wants to be lightly entertainment for two minutes [1].
One of my go-to dad jokes is to see Ikea furniture at someone's house and ask "Is that a möstliglü [table|cabinet|etc]?"
plaidfuji 4 hours ago [-]
This is so random. I had just pulled this exact page up this morning to settle a debate with coworkers over whether the product names were real Swedish words or not. I thought they were all made up!
Was very surprised to find things like “bookshelves are all men’s names”, “all names must have ä, å, or ö”, etc.
Complete coincidence that this is #2 today. Had to check that ’NaOH’ wasn’t one of my coworkers
kzrdude 3 hours ago [-]
A lot of them are Scandi place names, too.
mig39 4 hours ago [-]
The Fräck mirror was named after the commonly used faux swear word on Battlestar Galactica, where one of the characters used a similar mirror:
And then, unbeknownst to what the Sci-Fi future might bring, an Italian home appliance manufacturer names themselves SMEG.
pndy 4 hours ago [-]
You may say that "There's too much confusion", ha!
samdbmg 4 hours ago [-]
If you ever find yourself in southern Sweden (or Copenhagen and fancy a train ride across a cool bridge) the IKEA museum at Älmhult is well worth a visit: https://ikeamuseum.com/en/
te0006 2 hours ago [-]
I was there three days ago, can comfirm. And if you want to stay overnight, you _of course_ sleep in the neighbouring IKEA Hotel! And if you check-in to the hotel first, you‘ll get a voucher for free entrance to the museum. Did I mention that an absolutely excellent breakfast is included in the very reasonable room rate?
And in case you visit the museum in the near future, they currently have a special (temporary) exhibition about IKEA's founder, Ingvar Kamprad, who was a very creative but also exceptionally socially and environmentally responsible entrepreneur. Nice contrast to today's appalling tech billionaires.
neom 2 hours ago [-]
For future person who also thinks...wait...IKEA has a hotel...?? Indeed:
(Rob Paravonian - Particle Board) - of Dr. Demento, etc., fame.
Xirdus 5 hours ago [-]
> preferably contain the letters Å, Ä or Ö
I always thought it's just a natural consequence of using Swedish language, turns out it's on purpose!
nine_k 4 hours ago [-]
Swedish does naturally use a lot of letters with umlauts (e.g. a common plural suffix -är), so a noun with a special letter is usually not hard to come by, and looks more Swedish (than, say, Dutch or English, which are sort of cousin languages).
joshdavham 5 hours ago [-]
> preferably contain the letters Å, Ä or Ö
Yes, but why prefer these letters?
I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
Snild 5 hours ago [-]
Those are the letters we have that are distinct from English. Not exotic to us, but yeah, "weird letters" is probably considered part of the international brand now.
By the way, we consider them unique letters, not A and O with diacritics. The Swedish alphabet goes …XYZÅÄÖ.
Oh, and I just learned that we only officially added W in 2006. Before that, it was considered a variant of V. We still pronounce them the same, which is why many swedes will mix them up when speaking English. Mostly in the W->V direction, but I've heard the opposite happen too.
Huh, interesting that they are collated at the end. These differences also makes sorting language dependent.
In Hungarian it's A, Á, B, C, Cs, D, Dz, Dzs, E, É, F... So Cu--- comes before Cs---
vidarh 2 hours ago [-]
Just to make things worse, the Scandinavian languages use different versions of what have historically been the same letters, and collate them differently. E.g. Norwegian has æ (Ä), ø (Ö), å, collated in that order. Technically the Swedish variants are not part of the Norwegian alphabet, but they're typically collated with their modern Norwegian equivalents.
At least in Norwegian, ae, oe, and aa is also traditionally collated as if they were using these letters, so a word starting "aa" comes at the end of the alphabet, after z, oe and ae....
xigoi 3 hours ago [-]
Even worse, in Czech it’s
A B C Č D Ď E F G H Ch I J…
• „če“ goes after both „ca“ and „ci“, but „ác“ goes between „ab“ and „ad“
• „cha“ goes after „da“ and „ha“
devsda 4 hours ago [-]
Not sure why, but when I see certain diacritics with latin alphabet, my brain tries to place the language somewhere in Europe. I don't know if I can call that an exotic feeling but it certainly feels foreign.
vidarh 2 hours ago [-]
Häagen-Dazs is American, but was apparently meant to sound Danish. To a Scandinavian it absolutely doesn't.
bonoboTP 4 hours ago [-]
Scandinavia and the Nordics are quite fancy and refined for Americans. Lagom, hygge, fika, the minimalism, the enlightened equality and solidarity, good education, little crime, highest happiness ratings, even prisons are like hotels, etc makes it a kind of imagined lifestyle that's cozy and thoughtful and so on.
fcatalan 4 hours ago [-]
That's how they getcha, and then go full midsommar...
ErikCorry 4 hours ago [-]
Could also be Vietnamese, they are big on diacritics.
xigoi 3 hours ago [-]
Vietnamese can easily be recognized because most words are one syllable and the vowel may even have two diacritics stacked on top.
decimalenough 2 hours ago [-]
Thanks to French, who came up with the current writing system.
I guess it helps with emphasizing their Swedish identity, which is one of their goals with naming. Doesn't gel too well with "feels good to say" for a non-native speaker, but I see their point.
dhosek 4 hours ago [-]
Most likely. In the early 90s there was a knock-off of Ikea called Stør which used the ø for exoticism. I had assumed that it was a Danish company, but apparently, not: https://en.wikipedia.org/wiki/STØR (The store where I bought some of my first furniture from—off the 60 in City of Industry—was quite possibly the original location).
nubinetwork 1 hours ago [-]
> knock-off of ikea
We have one called jysk... They're doing alright.
1 hours ago [-]
mirmor23 5 hours ago [-]
> I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
of course. Haagen Dazs, Motorhead, etc have known it loooong ago
HoldOnAMinute 4 hours ago [-]
Pöyzen Böyzen
elwell 5 hours ago [-]
Yës
qurren 3 hours ago [-]
Why not rename to IKEÅ ?
decimalenough 2 hours ago [-]
Because it would then be pronounced IKE-Oh.
Also, the A is short for Agunnaryd, the founder's hometown. (IK is his initials, Ingvar Kamprad, and E is for Elmtaryd, his family farm.)
qurren 2 hours ago [-]
The A can still stand for Agunnaryd and the circle at the top can be the midnight sun, which embodies the sprit of Sweden
Nice,
How to use that strategy for software? But first It makes sense?
Frieren 5 hours ago [-]
> preferably contain the letters Å, Ä or Ö
I'm 100% för this.
dvaplima 4 hours ago [-]
Hahaha for sure
dofm 4 hours ago [-]
I had assumed it involved a dartboard.
jansan 5 hours ago [-]
I love how the chose Verde, which means value, for their long time retired kitchen furniture. They were so good that they still sell above their original retail prices now.
nine_k 5 hours ago [-]
I hope that green items are especially prized!
close04 5 hours ago [-]
> Ingvar Kamprad, founder of IKEA, had a hard time remembering numbers and numbers
And also numbers I assume. Does it mean something like “endless stream of numbers”?
I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.
Snild 5 hours ago [-]
The Swedish version of the page just says "siffror" (literally "digits", but colloquially "numbers") once.
I'm not aware of any relevant Swedish expression that would repeat the same word like that. Maybe something like "siffror och tal", where both words could be translated as "numbers" by someone not paying attention to the resulting sentence. :)
red75prime 5 hours ago [-]
A subdivision of people who know every obscenity in the world would be chuckleworthy, but I guess they use a validation program.
ButlerianJihad 5 hours ago [-]
Well, that institutional knowledge has been accumulated, held, and passed down through generations of DMV workers in the USA.
devmor 4 hours ago [-]
And yet some still get through!
I’ve seen “LILCHYT” and “MYSHART” on the road recently.
victorbjorklund 5 hours ago [-]
Seems like a mistake. No expression like that in Swedish at least.
Somewhere inside IKEA.
- How do we call the table lamp?
- GNVOERK
junaru 5 hours ago [-]
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile.
I figured they just let a Dala horse walk around on top of a bunch of keyboards and whatever string comes out is the new name?
zer00eyz 4 hours ago [-]
I always just thought Swedish had a lot of words for "crap".
Ikea used to make somewhat reasonable and affordable products, that, in total were much higher quality than their price point suggested.
Now they are just cheap, on almost every metric.
lnsru 2 hours ago [-]
The thing is that recent products are crappy. I got so many decades old secondhand things. They looked like regular old furniture and it was fine. Then I continued buying same things, but new. While the old furniture didn’t change at all the new pieces became yellow/brown after couple tears. We don’t smoke!!! It was a nightmare and I don’t buy IKEA products anymore.
Definately more fun would be the Polish version. How many people can pronounce the BYDGOSZCZ sofa, the PRZEMYSŁAW bookcase and the PSZCZOŁA soft toy?
This may not even be that far off from reality, looking at the sort of names rando brands on Amazon often have...
Which makes it hilarious when she's annoyed at the boy.
So that wouldn't be a problem if Polish names would be provided with audio examples.
By the way, the communistic period here was full of products using regular words, name of places or people’s names. We had Wisła, Bieszczady wall units. First Polish color TV was Jowisz (Jupiter); first TV ever my mother had was called Szafir (Saphire). Then Szarotka (elderweis) or Sylwia radios from 50s and 60s respectively. A clone of IBM PC with Intel 8086 (or with Russian clone) from 1986 was called Mazovia - Mazowsze which is a historical region of Poland, same name was also used for DOS encoding for that machine.
I mean.. we have the Windsor Chair (https://en.wikipedia.org/wiki/Windsor_chair) and the Welsh Dresser (https://en.wikipedia.org/wiki/Welsh_dresser) and those both slightly predate ikea so it's not a new thing.
E.g. https://news.ycombinator.com/jobs
(The dialogue goes, "Somewhere deep inside Ikea HQ: How shall we name the lamp?" "GNVÖERK.")
It's more likely that the whole product catalog contains 2-3k products. [1][2][3] So no, you don't.
[1] https://www.ikea.com/us/en/cat/products-products [2] https://lar5.com/ikea (~ 2200) [3] https://namingschemes.com/Ikea_Product_Names (~ 1300)
Why should we treat a minor wiki page and some dude's personal site (who disagree with each other on totals) as authoritative proof Ikea is wrong about it's own catalog? Especially when it's not hard to find 1st/3rd party sources claiming an order of magnitude more products. Keep in mind, some things will also fall off the catalog over time.
I think "being as widely-understandable pun as possible" is definitely one of their naming priorities.
I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.
I heard a guy nearby telling the person with him "must be for the interns".
The same way "Brown" is common surname in English but mostly makes you think of the color first
"Malm" is a a noun with several meanings, most notably "metal ore", but also some (more archaic) meanings like "area with sandy soil" or "city outskirts".
The fact that "Malm" also happens to be a surname is secondary; Swedish has a lot of surnames that are simply ordinary nouns or adjectives. A completely literal "No surnames, ever" rule would probably be quite a bit too restrictive. I suspect that the actual internal rule is "No names that are primarily (or solely) surnames", or something to that effect.
Girl with the dragon tattoo was released in 2005
https://en.wikipedia.org/wiki/Mitsubishi_Pajero
I guess at the time the name was funny too but I had forgotten it.
I find this surprisingly high; I guess it’s _products_ and not _names_, meaning that five colors of the same product count as five new products but only one name.
https://www.ikea.com/us/en/p/nattbad-bluetooth-speaker-yello...
PAX
https://www.ikea.com/de/en/cat/pax-system-19086/
> How We Leverage Naming
> Our Naming Strategy, Explained
> Why Swedish Is Important
> The Bottom Line
And unforgettable aphorisms like
> It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency
to let me know? I'm completely lost on this page and can't find the answer without these.
https://about.iceland.co.uk/our-story/the-dark-ages/beware-m...
I’m bookmarking it for sharing
Submit it to Hacker News as its own post before I do.
Seriously.
You have one hour.
Also, maybe semi-relevant: I made a small guessing game about the IKEA product catalogue in case someone wants to be lightly entertainment for two minutes [1].
[1] https://deriese.net/ikeaguesser.html?s=hn
Was very surprised to find things like “bookshelves are all men’s names”, “all names must have ä, å, or ö”, etc.
Complete coincidence that this is #2 today. Had to check that ’NaOH’ wasn’t one of my coworkers
https://www.ikea.com/ca/en/p/fraeck-mirror-stainless-steel-3...
https://www.ikeahotell.com/en/about-us/
https://www.fastcompany.com/91529069/what-its-like-to-stay-i...
British lad giving a review/tour: https://www.youtube.com/watch?v=trcUc9ILYqI
https://www.youtube.com/watch?v=O4si8w8WMFc
(Rob Paravonian - Particle Board) - of Dr. Demento, etc., fame.
I always thought it's just a natural consequence of using Swedish language, turns out it's on purpose!
Yes, but why prefer these letters?
I don’t know Swedish. Is it because these diacritics make the names seem more exotic?
By the way, we consider them unique letters, not A and O with diacritics. The Swedish alphabet goes …XYZÅÄÖ.
Oh, and I just learned that we only officially added W in 2006. Before that, it was considered a variant of V. We still pronounce them the same, which is why many swedes will mix them up when speaking English. Mostly in the W->V direction, but I've heard the opposite happen too.
IKEA sold that too: https://www.ebay.co.uk/itm/306072403869
In Hungarian it's A, Á, B, C, Cs, D, Dz, Dzs, E, É, F... So Cu--- comes before Cs---
At least in Norwegian, ae, oe, and aa is also traditionally collated as if they were using these letters, so a word starting "aa" comes at the end of the alphabet, after z, oe and ae....
A B C Č D Ď E F G H Ch I J…
• „če“ goes after both „ca“ and „ci“, but „ác“ goes between „ab“ and „ad“
• „cha“ goes after „da“ and „ha“
We have one called jysk... They're doing alright.
of course. Haagen Dazs, Motorhead, etc have known it loooong ago
Also, the A is short for Agunnaryd, the founder's hometown. (IK is his initials, Ingvar Kamprad, and E is for Elmtaryd, his family farm.)
A møøse once bit my sister...
Suck on that, AI Slop Detector!
(Confession and question for dang: I actually used an LLM to generate that unicode composite to copy and paste —̈ is that against HN guidelines?)
Any speakers of either language able to confirm or deny?
I'm 100% för this.
And also numbers I assume. Does it mean something like “endless stream of numbers”?
I’m very surprised that they have 2000-3000 new products every year. Checking every name against every language of countries they operate in to avoid “bad” names must be a pain.
I'm not aware of any relevant Swedish expression that would repeat the same word like that. Maybe something like "siffror och tal", where both words could be translated as "numbers" by someone not paying attention to the resulting sentence. :)
I’ve seen “LILCHYT” and “MYSHART” on the road recently.
Translation:
Hey Donna [1]...
[1] https://www.youtube.com/watch?v=7T2oje4cYxw
Ikea used to make somewhat reasonable and affordable products, that, in total were much higher quality than their price point suggested.
Now they are just cheap, on almost every metric.
That's sexist. Saying women don't read books? /s